National Consumer Research · Michigan State University
The Unboxing Advantage.
We partnered with Michigan State University and surveryed 400+ consumers to quantify what happens when brands stop treating void fill as an afterthought.
Branded packaging doesn’t just look better. It makes your products feel more premium.
Printed packaging significantly outperforms plain kraft and bubble wrap on both visual appeal and perceived quality.
Premium packaging drives sharing, loyalty, and willingness to pay extra.
Premium packaging doesn’t just elevate perception. It drives measurable consumer action.
Consumers expect sustainable packaging.
Sustainability is no longer a bonus – it’s a baseline expectation. For the next generation of shoppers, it’s a reason to pay more.
The Unboxing Advantage
What's inside
Discover what 400+ consumers revealed about branded internal packaging – and why something as simple as void fill can influence perceived quality, social sharing, loyalty, and willingness to pay.