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Kraft paper, bubble wrap, and branded void fill compared

Plain kraft scores 11% on visual appeal. Here's what scores 75%.

If you asked your creative director to approve a piece of brand collateral that scored 11% on consumer visual appeal, they'd send it back without a second thought. But that's what most eCommerce brands are shipping inside every box.

September 8, 2026

minute read

Someone shopping online and then showing their unboxing with branded tissue paper and crinkle shred

Packaging Insights

The Neuroscience of Unboxing: Why Your Customer's Brain Remembers the Box.

Most brands think about the customer experience as everything that happens before the sale – the ad, the landing page, the checkout flow. But the science of how customers actually form memories suggests the most important moment may come after the purchase, when the box arrives.

August 18, 2026

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Updates

Helping Package Hope: Seaman Paper Supports NBCF’s HOPE Kit Program.

A package can carry much more than the items inside it. It can carry comfort, encouragement, and a reminder that someone cares. That idea is at the heart of the National Breast Cancer Foundation’s HOPE Kit® program. Created for women who have been recently diagnosed with breast cancer or are undergoing treatment, each HOPE Kit is filled with thoughtfully selected items that offer practical comfort and emotional support during a difficult time.

August 11, 2026

minute read

An image of someone shopping online and unboxing their package after the purchase

Marketing Tips

You Can’t AI-Generate Your Unboxing Experience.

You can generate the ad. You can generate the copy. You can even generate the product photos. But when the box lands on a customer's doorstep and they tear it open – that moment is entirely yours to own.

July 28, 2026

minute read

Packaging Insights

Why Q4 is your highest-stakes packaging quarter.

Think about the last gift you gave someone. How was it wrapped or packaged? You probably stood in the aisle longer than you expected – picking up rolls of gift wrap, holding bag after bag up to the light, comparing tissue paper colors and prints, debating whether the shiny ribbon was too much or just right. Every detail got a decision. Because you knew someone was going to open it in front of people, and you wanted that moment to feel special. Intentional.

July 21, 2026

minute read

Kraft void fill compared to branded void fill

Packaging Insights

We commissioned research on branded void fill. Here's what 400 consumers told us.

Most brands assume their packaging inside the box is invisible. Something functional, forgettable, a line item in the ops budget. Ship it. Done. We weren't sure that assumption was right. So we partnered with Michigan State University to find out. The result is the MSU National Consumer Study on branded internal packaging – 400+ census-balanced US adults across four product categories, quantitative survey plus qualitative focus groups. The question we asked: does branded internal packaging actually change consumer behavior? And if so, how much?

July 14, 2026

minute read

Sunglasses packed in Vela Anti-Abrasive paper

Updates

Smarter Protection, Greater Impact: Vela™ Anti-Abrasive Paper Solutions

Vela™, the sustainable packaging brand from Seaman Paper, proudly introduces its Anti-Abrasive paper solution, a new generation of protective packaging solutions engineered to safeguard sensitive items – while reducing plastic waste across global supply chains.

October 14, 2025

minute read

Updates

Seaman Paper Launches Heat-Sealable Paper Packaging: A Scalable, Recyclable Alternative to Single-Use Plastics.

SeamanPaper, a global leader in sustainable paper-based packaging, today announced the launch of its new line of heat-sealable, curbside recyclable paper packaging solutions. Designed to directly replace single-use plastic bags, these FSC™-certified (FSC™ C102652) alternatives combine sustainability, durability, and efficiency – without requiring brands to overhaul existing equipment.

September 18, 2025

minute read

An assortment of colored waxed floral tissue paper

Updates

Introducing SatinWrap Floral

Seaman Paper is proud to announce the launch of SatinWrap Floral, a premium extension of its popular SatinWrap product line, designed specificallyfor florists and floral packaging distributors. This new line features 14 premium in-stock colors and 6 curated print & color assortments, combining style and performance to protect floral arrangements while elevating brand presentation.

August 4, 2025

minute read

Let's talk paper.

Plain kraft scores 11% on visual appeal. Here's what scores 75%.

The Neuroscience of Unboxing: Why Your Customer's Brain Remembers the Box.

Helping Package Hope: Seaman Paper Supports NBCF’s HOPE Kit Program.

You Can’t AI-Generate Your Unboxing Experience.

Why Q4 is your highest-stakes packaging quarter.

We commissioned research on branded void fill. Here's what 400 consumers told us.

Smarter Protection, Greater Impact: Vela™ Anti-Abrasive Paper Solutions

Seaman Paper Launches Heat-Sealable Paper Packaging: A Scalable, Recyclable Alternative to Single-Use Plastics.

Introducing SatinWrap Floral