Packaging Insights Blog Posts

Why Q4 is your highest-stakes packaging quarter.

Think about the last gift you gave someone. How was it wrapped or packaged? You probably stood in the aisle longer than you expected – picking up rolls of gift wrap, holding bag after bag up to the light, comparing tissue paper colors and prints, debating whether the shiny ribbon was too much or just right. Every detail got a decision. Because you knew someone was going to open it in front of people, and you wanted that moment to feel special. Intentional.

July 21, 2026

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Kraft void fill compared to branded void fill

Packaging Insights

We commissioned research on branded void fill. Here's what 400 consumers told us.

Most brands assume their packaging inside the box is invisible. Something functional, forgettable, a line item in the ops budget. Ship it. Done. We weren't sure that assumption was right. So we partnered with Michigan State University to find out. The result is the MSU National Consumer Study on branded internal packaging – 400+ census-balanced US adults across four product categories, quantitative survey plus qualitative focus groups. The question we asked: does branded internal packaging actually change consumer behavior? And if so, how much?

July 14, 2026

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A retail gift bag and eCommerce box with the same presentation

Packaging Insights

The importance of omnichannel packaging for your eCommerce brand.

In today's world, it has become increasingly important not only to make sure that your brand is standing out from the competition but that you are delivering a seamless and integrated experience across all channels. To meet this demand, brands must find ways to provide an omnichannel approach that puts the customer at the center of every interaction. When it comes to retail packaging, this means providing an experience that resonates with the customer and sets your brand apart from the competition.

January 31, 2023

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Packaging Insights

12 Days of Lightweight Tissue Paper Designs.

Halloween is just around the corner, marking for many in the United States the start of a busy holiday season. And the one holiday on every retailer's mind is, of course, Christmas. Christmas spending is an annual opportunity to increase sales and create new customers for your business.

October 17, 2022

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eCommerce branded packaging with black tissue paper custom printed with "Revere" in white ink

Packaging Insights

How branded packaging improves the eCommerce customer experience and builds brand loyalty.

One of the most exciting parts of online shopping is, of course, receiving your package. Not only that, when some combination of freebies such as thank you cards, coupons, and other marketing materials are included in your delivery, receiving even the most mundane necessities can feel like you've just received a gift.

September 5, 2022

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Packaging Insights

3 easy ways for eCommerce brands to overcome the paper shortage.

Shortage – a word that’s everywhere nowadays. Whether it’s labor shortages at your local retail destination or options at the grocery store being fewer than ever, this year, we’re all feeling the effects of a shortage in one way or another.

August 4, 2022

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SpiroPack, Slivv, and SatinShred in eCommerce packages with cosmetics

Packaging Insights

4 sustainable void fill paper packaging options for eCommerce

Just as direct-to-consumer delivery has grown in popularity, so has consumer demand for eco-friendly packaging and products has increased. Packaging components ranging from the actual container (ex. box) that the product is shipped in

March 15, 2022

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An excited woman opening an eCommerce package wrapped with custom tissue paper

Packaging Insights

How brand-focused packaging can reduce eCommerce returns.

For the first quarter of 2021, U.S. eCommerce sales grew 39% year-over-year to $199 billion. As digital shopping sales continue to break pre-pandemic growth predictions, savvy retailers will want to pounce on this unprecedented

January 11, 2022

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An eCommerce box with candles wrapped in sustainable eCommerce packaging

Packaging Insights

Four reasons to use paper-based packaging for eCommerce

The choices you make about your products' eCommerce packaging have implications that travel far beyond their customers' journey. The moment of unboxing is often the first physical interaction

March 2, 2021

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Blog

Let's talk paper.

Why Q4 is your highest-stakes packaging quarter.

We commissioned research on branded void fill. Here's what 400 consumers told us.

The importance of omnichannel packaging for your eCommerce brand.

12 Days of Lightweight Tissue Paper Designs.

How branded packaging improves the eCommerce customer experience and builds brand loyalty.

3 easy ways for eCommerce brands to overcome the paper shortage.

4 sustainable void fill paper packaging options for eCommerce

How brand-focused packaging can reduce eCommerce returns.

Four reasons to use paper-based packaging for eCommerce