A retail gift bag and eCommerce box with the same presentation
Packaging Insights

The importance of omnichannel packaging for your eCommerce brand.

In today's world, it has become increasingly important not only to make sure that your brand is standing out from the competition but that you are delivering a seamless and integrated experience across all channels. To meet this demand, brands must find ways to provide an omnichannel approach that puts the customer at the center of every interaction. When it comes to retail packaging, this means providing an experience that resonates with the customer and sets your brand apart from the competition.

January 31, 2023
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5
minute read
SatinWrap stock holiday designs
Packaging Insights

12 In-Stock, Recyclable, Lightweight Tissue Paper Designs for Your Christmas 2022 Packaging.

Halloween is just around the corner, marking for many in the United States the start of a busy holiday season. And the one holiday on every retailer's mind is, of course, Christmas. Christmas spending is an annual opportunity to increase sales and create new customers for your business.

October 17, 2022
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4
minute read
An eCommerce box with black tissue paper custom printed with "Revere" in white ink
Packaging Insights

How branded packaging improves the eCommerce customer experience and builds brand loyalty.

One of the most exciting parts of online shopping is, of course, receiving your package. Not only that, when some combination of freebies such as thank you cards, coupons, and other marketing materials are included in your delivery, receiving even the most mundane necessities can feel like you've just received a gift.

September 5, 2022
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7
minute read
Decorative blue ribbon paper swirling
Packaging Insights

3 easy ways for eCommerce brands to overcome the paper shortage.

Shortage – a word that’s everywhere nowadays. Whether it’s labor shortages at your local retail destination or options at the grocery store being fewer than ever, this year, we’re all feeling the effects of a shortage in one way or another.

August 4, 2022
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5
minute read
SpiroPack, Flexi-Hex Air, and SatinShred in eCommerce packages with cosmetics
Packaging Insights

Four eco-friendly void fill paper packaging options for sustainable eCommerce

Just as direct-to-consumer delivery has grown in popularity, so has consumer demand for eco-friendly packaging and products has increased. Packaging components ranging from the actual container (ex. box) that the product is shipped in

March 15, 2022
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5
minute read
An excited woman opening an eCommerce package wrapped with custom tissue paper
Packaging Insights

How brand-focused packaging can reduce eCommerce returns.

For the first quarter of 2021, U.S. eCommerce sales grew 39% year-over-year to $199 billion. As digital shopping sales continue to break pre-pandemic growth predictions, savvy retailers will want to pounce on this unprecedented

January 11, 2022
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6
minute read
An eCommerce box with candles wrapped in branded tissue paper
Packaging Insights

Four reasons to use paper-based eCommerce packaging

The choices you make about your products' eCommerce packaging have implications that travel far beyond their customers' journey. The moment of unboxing is often the first physical interaction

March 2, 2021
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6
minute read
A woman unboxing a package with tissue paper inside
Packaging Insights

The importance of gift-like eCommerce packaging during this unique Holiday Season

Adding to the long list of things that COVID-19 has changed completely, holiday gift shopping and exchanges will face a significant overhaul in 2020. Unsurprisingly, a recent PwC study found that COVID-19

October 15, 2020
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4
minute read
Coach unboxing with custom tissue paper
Packaging Insights

Branded Tissue Paper Creates Emotional Attachment Among eCommerce Customers

Building and sustaining customer satisfaction in eCommerce goes beyond providing quality products at favorable prices. That is, of course, vital to a brand’s success, but today

November 23, 2019
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6
minute read