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Kraft paper, bubble wrap, and branded void fill compared
Packaging Insights

Plain kraft scores 11% on visual appeal. Here's what scores 75%.

Independent research from Michigan State University tested six internal packaging formats with 400+ consumers. The gap between plain kraft and branded void fill is bigger

September 8, 2026
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3
minute read
Branded tissue paper coming out of a retail bag and in an eCommerce box
Packaging Insights

Brand loyalty isn’t guaranteed. Your unboxing experience can help re-earn it.

Shoppers now reconsider brands with almost every purchase. Independent research shows branded void fill can reinforce the recognition and value that drive loyalty – and S

September 21, 2026
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3
minute read
Someone shopping online and then showing their unboxing with branded tissue paper and crinkle shred
Packaging Insights

The Neuroscience of Unboxing: Why Your Customer's Brain Remembers the Box.

Consumer neuroscience says people remember the high point, the low point, and how an experience ended. For eCommerce, how it ended is the unboxing – which makes branded p

August 18, 2026
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4
minute read
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