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An image of someone shopping online and unboxing their package after the purchase
Marketing Tips

You Can’t AI-Generate Your Unboxing Experience.

AI can generate your ads, copy, and product photos – but it can't generate the moment a customer opens your package. Learn why the unboxing experience is your brand's mos

July 28, 2026
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3
minute read
An unboxing with "YOUR LOGO HERE" on the branded void fill paper.
Packaging Insights

Why Q4 is your highest-stakes packaging quarter.

Holiday unboxings get filmed, shared, and seen by brand-new audiences at a scale no other quarter matches. Here's why Q4 is the highest-value window for branded internal

July 21, 2026
|
3
minute read
Kraft void fill compared to branded void fill
Packaging Insights

We commissioned research on branded void fill. Here's what 400 consumers told us.

We partnered with Michigan State University to measure how branded internal packaging affects consumer behavior – recommendation rates, social sharing, willingness to pay

July 14, 2026
|
6
minute read
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