Blog

Why Q4 is your highest-stakes packaging quarter.

Think about the last gift you gave someone. How was it wrapped or packaged? You probably stood in the aisle longer than you expected – picking up rolls of gift wrap, holding bag after bag up to the light, comparing tissue paper colors and prints, debating whether the shiny ribbon was too much or just right. Every detail got a decision. Because you knew someone was going to open it in front of people, and you wanted that moment to feel special. Intentional.

July 21, 2026

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Kraft void fill compared to branded void fill

Packaging Insights

We commissioned research on branded void fill. Here's what 400 consumers told us.

Most brands assume their packaging inside the box is invisible. Something functional, forgettable, a line item in the ops budget. Ship it. Done. We weren't sure that assumption was right. So we partnered with Michigan State University to find out. The result is the MSU National Consumer Study on branded internal packaging – 400+ census-balanced US adults across four product categories, quantitative survey plus qualitative focus groups. The question we asked: does branded internal packaging actually change consumer behavior? And if so, how much?

July 14, 2026

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Sunglasses packed in Vela Anti-Abrasive paper

Updates

Smarter Protection, Greater Impact: Vela™ Anti-Abrasive Paper Solutions

Vela™, the sustainable packaging brand from Seaman Paper, proudly introduces its Anti-Abrasive paper solution, a new generation of protective packaging solutions engineered to safeguard sensitive items – while reducing plastic waste across global supply chains.

October 14, 2025

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Updates

Seaman Paper Launches Heat-Sealable Paper Packaging: A Scalable, Recyclable Alternative to Single-Use Plastics.

SeamanPaper, a global leader in sustainable paper-based packaging, today announced the launch of its new line of heat-sealable, curbside recyclable paper packaging solutions. Designed to directly replace single-use plastic bags, these FSC™-certified (FSC™ C102652) alternatives combine sustainability, durability, and efficiency – without requiring brands to overhaul existing equipment.

September 18, 2025

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An assortment of colored waxed floral tissue paper

Updates

Introducing SatinWrap Floral

Seaman Paper is proud to announce the launch of SatinWrap Floral, a premium extension of its popular SatinWrap product line, designed specificallyfor florists and floral packaging distributors. This new line features 14 premium in-stock colors and 6 curated print & color assortments, combining style and performance to protect floral arrangements while elevating brand presentation.

August 4, 2025

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Updates

Seaman Paper expands in Germany and acquires paper manufacturer Julius Glatz GmbH

Neidenfels, Germany, and Gardner, Massachusetts, USA, December 17, 2024 – Seaman Paper Company (“Seaman Paper”), a fourth-generation, family-owned global leader in sustainable paper and packaging solutions with operations in the U.S., Asia, and Europe, has acquired Julius Glatz GmbH (“Glatz”), a pioneer in specialty papers based in Neidenfels, Rhineland-Palatinate, Germany. Founded in 1885, Glatz is a family-owned company and one of the global market leaders in producing high-quality technical specialty products.

December 17, 2024

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Updates

Seaman Paper Launches SeaStretch™, a Lightweight Paper-Based Alternative to Plastic Pallet Wrap

Seaman Paper, a leading global manufacturer of environmentally sustainable specialty paper and packaging solutions, today announced the launch of SeaStretch™, a patented lightweight paper-based alternative to single-use plastic stretch film used to wrap and contain shipping and storage loads.

March 19, 2024

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Updates

Seaman Paper Awarded Innovation in Sustainability Award for Vela™ Bags by the American Forest & Paper Association (AF&PA).

Seaman Paper, a leading global manufacturer of lightweight specialty paper and packaging solutions, has been honored with the “Innovation in Sustainability Award” by the American Forest & Paper Association (AF&PA) as part of its 2023 Better Practices, Better Planet Sustainability Awards program.

November 10, 2023

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an eCommerce box with custom tissue paper and black tissue shred

Marketing Tips

Packing Videos: The new unboxing?

Have you ever wondered what happens after you click the "buy" button on an eCommerce website? In the past, you might have received a confirmation email and waited days (or even weeks) for your order to arrive in the mail. But now, there's a new trend in online shopping: customers can watch their orders being prepared and packed for shipping in real-time.

October 3, 2023

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Let's talk paper.

Why Q4 is your highest-stakes packaging quarter.

We commissioned research on branded void fill. Here's what 400 consumers told us.

Smarter Protection, Greater Impact: Vela™ Anti-Abrasive Paper Solutions

Seaman Paper Launches Heat-Sealable Paper Packaging: A Scalable, Recyclable Alternative to Single-Use Plastics.

Introducing SatinWrap Floral

Seaman Paper expands in Germany and acquires paper manufacturer Julius Glatz GmbH

Seaman Paper Launches SeaStretch™, a Lightweight Paper-Based Alternative to Plastic Pallet Wrap

Seaman Paper Awarded Innovation in Sustainability Award for Vela™ Bags by the American Forest & Paper Association (AF&PA).

Packing Videos: The new unboxing?